In the 1990s, steel Rolex Daytona watches were all the rage – which Rolex reportedly produced in “insufficient” quantities given market demand. The result was both a waiting list as well as mark-ups for new steel Rolex Daytona models. Rolex managed to do it again this year in 2016, during a time when timepiece collectors lining up to purchase new watches at retail prices are arguably at an all-time low.
Even though the brand isn’t shy about releasing new Rolex Daytona models, most of the new ones over the last few years have been precious metal or jewelry versions. For example, in 2014, Rolex released the notable reference 116506 platinum Rolex Cosmograph Daytona with a blue dial and brown ceramic bezel. Most people commented on the ritzy platinum construction versus the fact that it was the first Rolex Daytona model with a brown ceramic bezel. Rolex first introduced a ceramic bezel on a Daytona model a year or two earlier – an 18 Everose gold model on a strap.